BEYONCÉ SWAG BAG – One Innovative Promotion

The amazing Pop Diva has chosen a very cool and extraordinary way to promote the release of her new album. The BEYONCÉ Platinum Edition Box Set came out in December 2014. In honor of the release the ABC’s show “The View” has organized a special promotional game on twitter.

Everything that the participants in the promo competition needed to do was just to post a “Tweet” that includes the hashtag “#TheBeyonceView”; and the handle “@TheView”. However, each person could post once and could use only one Twitter account in order to win the prize. The game ended on 15^th of December 2014.

The lucky viewer won a copy of the box set that Queen Bey herself has autographed. The desired award came together with a swag bag full of other limited edition Beyonce goodies. The following list shows what was included:

• Autographed Beyoncé: Platinum Edition Box Set
• “I woke up like this flawless” mug
• “Cake By The Pound” Green Sweatshirt
• Ugly Holiday Sky Lodge Shirt; Yoncé Sweatshirt
• “Je Ne Sais Quoi” Nail Wrap
• “Rise Beyoncé” Parfume; Scribble Tee
• “I Come With A Side of Trouble” Nail Wrap
• “Flawless” iPhone case
• Limited Edition Visual Album Double Vinyl DVD
• “Life Is But A Dream” DVD.