The promotional materials from SWAGBAG.EU were present on yet another very successful event. The StartUP@Blagoevgrad Conference 2015 took place on 28- 29 March in the ABF Student Center of the American University in Bulgaria.

The event gathered in one place entrepreneurs, designers, developers, students and experts from various business fields. Among this year’s inspiring speakers were Elvin Guri, Olaf Guikema, Rennie Popcheva, Alexander Dourchev, and Svetlin Nakov. They took part in vibrant lecture sessions and shared with the audience the secrets and latest trends in entrepreneurship.

During the event, the organizers were giving to each guest promotional swagbags that were branded by SWAGBAG.EU. The StartUP@Blagoevgrad design team used the great opportunity to create its own design, which later was carefully implemented by us. Therefore, if you have a great design idea for your own event, do not hesitate to contact us!

As we all know, entrepreneurship is all about finding cool solutions to old problems. Another creative idea also came out from the young design team. For their conference, they decided to combine the print on the swag bags with colorful textile markers. Thus, all guests were able to draw on their own promotional bag, adding the colors and shades they most like.

Moreover, the motto of the event this year was “Think in colors!” Therefore, the promotional bags, provided by SWAGBAG.EU fit perfectly with the conference idea. The final product was highly appreciated by the audience.

If you want to put yourself in the shoes of an entrepreneur for two days and learn from other successful individuals how to contribute to a more sustainable world, be part of StartUP@Blagoevgrad Conference next year. It is one of those events that not only inspire its guests to think in an innovative way, but also provokes them to action. SWAGBAG.EU will be there as well!

The post SWAGBAG.EU on the StartUP@Blagoevgrad Conference 2015 appeared first on www.swagbag.eu.

Everything that the participants in the promo competition needed to do was just to post a “Tweet” that includes the hashtag “#TheBeyonceView”; and the handle “@TheView”. However, each person could post once and could use only one Twitter account in order to win the prize. The game ended on 15^th of December 2014.

The lucky viewer won a copy of the box set that Queen Bey herself has autographed. The desired award came together with a swag bag full of other limited edition Beyonce goodies. The following list shows what was included:

• Autographed Beyoncé: Platinum Edition Box Set
• “I woke up like this flawless” mug
• “Cake By The Pound” Green Sweatshirt
• Ugly Holiday Sky Lodge Shirt; Yoncé Sweatshirt
• “Je Ne Sais Quoi” Nail Wrap
• “Rise Beyoncé” Parfume; Scribble Tee
• “I Come With A Side of Trouble” Nail Wrap
• “Flawless” iPhone case
• Limited Edition Visual Album Double Vinyl DVD
• “Life Is But A Dream” DVD.

The post BEYONCÉ SWAG BAG – One Innovative Promotion appeared first on www.swagbag.eu.

Every year, numerous different events and conferences attract thousands of guests worldwide. The leading attraction of each of those live events is (or at least should be) the content. However, as we all know, a small well-designed gift may also become the sparkling star at a particular event.

Attendees always remember the special prizes that coordinators hand out, the contests that take place and the workshops and various surprises implemented in the program. They all come along with catchy promotional gifts, usually branded with logos of the sponsors. You know, it’s all about the free swag! On one hand, a really cool branded gift can make an event truly go the extra mile. On the other, the truly boring swag can make the guests grumble and look for the nearest trash can.

My point here is that giving things away just for the sake of giving things away is absolute nonsense. The best swag has a meaning and a purpose.It is closely tied in with the message you are trying to convey.

Most marketing professionals would actually argue that it’s impossible to categorically classify any item as “good” or “bad” swag. The key is always to make sure that the promotional gifts are either useful or have some specific relevance given the purpose of the event. (Read more: tips about choosing good swag)

Well, we came up with the idea of “The top best and the top worst swag items”, a chart which conference coordinators might find useful and exhilarating. Starting from today, we are going to regularly post various examples, representingthe best and worst promotional gifts we have come across. Hopefully, our collection will help inspire you to create an awesome swag bag:

Top 3 “BAD” items:

In the “worst swag” category of the week fell caps, paper weights and key chains. Caps branded with corporate logos are outdated and boring way of advertising. They sometimes might even be too costly. If you still decide to use branded caps, they most probably are going to end up hidden in someone’s wardrobe and you as a marketing coordinator won’t be able to convey your message.

image: baseballcapp.wordpress.com

Key chains are among the most commonly gifted items since promotional giveaways emerged. Over the time they became widely overused among event coordinators, thus, accepted as one of the least effective ways to get attendees to remember a brand it became. There is only one exception – people might consider key chains cool, only if they resemble an opener.

image: http://www.montbleu.eu

If our chart existed as a marketing guide book, a paper weight would be the piece of swag that breaks every rule. They are heavy and sizeable, which is something that traveling conference attendees would most likely try to omit. Moreover, paper weights are dated, which makes them useless over a longer period of time.

image: www.countryliving.com

Top 3 “GOOD” items:

Here we go with the favorites of the week. Once I received a small tin box of breath mints at a conference. Most people really appreciated this type of swag. Hardly, can someone considerate it as an expensive promotion, so you do not need to invest a lot if your budget is tight. Actually, it often comes in handy at the event, especially when food is served between lecture sessions and attendees do not have time to brush their teeth.

image: www.epromos.com

At the second place this week stand the seasonal items. Usually, most companies don’t give away seasonal products, mainly because the sponsors are looking for gifts that attendees can use year round. However, that fact alone makes these items outstanding!If you’re hosting a summer conference, you may give out items like beach towels or blankets, flip flops, and frisbees.Seasonal giftsand outdoor sport items cater to activities attendees can try during the event. Moreover, people will use them in public places where othes may ask, where you got thator which company is that. That way, your brand exposure will go far beyond you have expected.

image: www.paradiseswimwear.com

Lastly, our favorite of the week are the mobile chargers. Speaking of myself and most of the people I know, we all love them! Whether tweeting, texting, checking emails, or stalking someone, most attendees are on their phones at conferences. As we all have experienced, the phone’s battery life is most likely going to be below 50% by lunch time. Fixing that problem will guarantee that every attendee will love you and remember your brand’s name. A mobile charger is a practical and thoughtful swag. Furthermore, that gadget will be used way after the conference is over. And what does that mean? That means your logo will be visible long after your conference ends.

image: www.power-bank.co.in

Hopefully, the guidelines listed above were helpful. Our next “top best and the top worst swag items” suggestions are coming soon! Meanwhile, if you are still wondering what kind of promotional gifts to purchase, pick out swag that is useful and easy to travel with.

The post “The top best and the top worst swag items” appeared first on www.swagbag.eu.

“When guys walk on the red carpet, they’re going to talk about getting awards or performing, or who they are most looking forward to see,” says one of the actors at the last MTV Movie Awards 2014. He then laughs and continues, “That’s all bull… well, they all want the swag!”

However, you may ask yourself what is actuallythe value of swag – or in other words the promotional gifts? Thegift bags are always incredibly sweet andeffective way to show your appreciation.

Nothing highlights how effective the promotional gifts areas when all the major award shows, including the Oscars, the Grammy’s, MTV, etc, each gives out fantastic swag bags toattendees.As mentioned before, organizers do this, because it is a great motivating tool. Every year (at least for the past ten) each swag bag prepared for the MTV Movie awards costs more than $20,000.

Inside the MTV Movie Award 2014 swag bag

Shortly before the ceremony this spring, MTV revealed the exclusive content hidden in the custom-designed “MTV Movie Awards 2014” gift bag. Celebrities starring this year’s show were gifted some of the Hollywood’s most desired luxurious goods and gadgetsincluding NVIDIA gaming consoles, Brahmin handbags, Holstad & Co. and Ronaldo Jewels, and a luxurious stay at the Yasica Mountain Eco Center in the Dominican Republic.

The official MTV swag bags were produced by Backstage Creations. Additionally, inside the bags celebrities could also find G-Shock watches, HairArt hot irons, Powerocks portable chargers, Oral-B® BLACK 7000 power toothbrushes and Hoffman’s Chocolate Oreos covered with the MTV logo.

Hmm, a cookie covered with your logo is a delicious and catchy promoting idea that you might try for your event as well. Or why not any other crazy idea that comes in your mind? Of course, not every event has the MTV’s budget for promotional gifts. However, using your vivid imagination and the creativity that the SWAGBAG.EU team has in hand you will be on the right track of selecting the most glorious gift bas.

Inside the MTV Movie Award 2013 swag bag

The post Celebrities love swag just as much as everyone else! Yet another reason to give away swag bags at your event. appeared first on www.swagbag.eu.

People like things that they don’t see everyday. The swag worth investing in is a combination of items that attendees of different events will find useful and cool. The best thing you can do for your event is getting something unique for a give-away that you know nobody else has seen before.

However, that might be extremely hard. So the second best thing you might choose to do is to give away something that many people have seen before, but still want to acquire. That thing, at the same time, should be so creative and catchy that everyone would love to have. Why not a swag bag?

In Bulgaria, we call them simply branded bags. However, they became famous worldwide for their name “SWAG BAGS”. But what is actually a swag bag? It is one of those bags, filled with advertising materials and gifts that organizers of different events give to the attendees. Imagine the last conference or event you’ve attended, do you remember what all the people were doing right after they took their seats at the hall. Of course, they were rushing throughthe bags they had just received at the registration desk, smiling like little kids in front of a Christmas tree surrounded by colorful presents.

Everyone loves presents, especially if it’s a bag full of other small gifts…. Here we have listed five tips to think of when you prepare swag bags for your event.

Tip# 1: Show your appreciation

A swag bag is a suitable solution for a gift for both event planners and sponsors. Moreover, it is a great way to show people that their presence at your event is important and appreciated. Swag bags leave attendees with a feeling of value. You will find the simplest explanation in children’s words. Every kid will tell you, “Because gifts are cool!”

Recycled swag bag for The Intel Developer Forum and an Intel branded gift

Tip# 2: Choose quality and utility over quantity.

Preparing extremely expensive swag bags and branded gifts is not the most important, especially if they aren’t designed well. Always put quality on first place! If the gifts look as if they were bought from a Chinese store, no one would like to wear or use them for a long period.

Limit the quantity of products branded with your logo, but extend the quality and usefulness of those items. Moreover, always rely on creative designs. A swag bag produced from high-quality material and branded with beautifully designed layout might be the right choice for every event.

Tip# 3: Be Cool, give them food for thought and networking

At a conference, every company wants to transform all the guests into walking billboards advertising the company’s name or product. Instead, think about the main reason why people attend conferences – the networking opportunities. Give attendees an incentive or a good reason to network around your company. Give them a way to remember the people they meet or to interact around the branded gifts. That might save them from the awkward moment of silence in an introductory conversation. You will definitely be remembered.

Tip# 4: Give them incentive to wear the gift for a long time

Once the event is over, most branded gifts end up forgotten in the wardrobe. If attendees are more likely to chuck your gifts into the bin than to use them, think of something else. Ask yourself the question: how to make you guests willing to show or wear the swag they have just received even after the event?

Speaking of myself as a conference attendee, I do like colorful tote bags, especially when they are designed well. In those cases, I use to wear them often after the event as a shopping bag when I visit the grocery store, or as an additional bag when I go to the gym right after work. Research shows, that people are willing to use or wear branded gifts more than a year after the event if they are cool and useful.

Poken – an innovative way of transferring contact information between guests

Tip# 5: Fill the swag bag with cool goodies

What to put inside of a swag bag? Think of the items that people ataconferenceor another event willneed but might have forgotten to bring, and find a way to give them exactly that. For example, if you are organizing a conference think of something they can write on. If you are organizing an outdoor event, a cool bottle for water may be the right choice. You will not only be a hero, but you will save them again (remember the “networking effect” example). They will remember your brand and talk about it too.

Beware, sponsors will sometimes want to stuff your gift bag with too many advertisements and promotions. Make sure you keep a balance between relevant sponsor materials and inspiring gifts.

Bonus Tip:You can prepare a custom made list with suggested items or combinations that fulfill your concept for the event and give it to your sponsors. A win-win situation, you won’t need to change your plans and ideas all the time and still, the sponsors will have the opportunity to choose.

Follow those steps to ensure your branded gift is on the right track. Lastly, ask yourself if it is this something you would give to yourself or to someone you care about. If the answer is yes, your success is granted. These five simple tips will guide you to SWAGBAG Greatness!

The post Five Simple Tips to Think of When You Want to Achieve SWAGBAG Greatness appeared first on www.swagbag.eu.

Всички номинирани артисти за Оскар тази година си тръгнаха от церемонията с рекламна чанта на стойност около $ 85 000, което е много повече в сравнение с миналогодишната, която беше “само“ $ 55 000. Актьорите получиха над 50 подаръка на стойност от $6,50 до $ 16 000.

През последните 12 години OSKAR SWAG BAG се подготвят и доставят от  Distinctive Assets.

Ето какво имаше в най-желаната рекламна чанта за 2014 година: 

1. DrainWig – $6,49

 2. Geen Garmento – Калъф за дрехи 3 в 1 за многократна употреба  – $23

3. Dosha Pops -  6 броя билков чай под формата на близалки – $35

4. Hydroxycut - протеинови дъвки, шейкове и блокчета за отслабване – $38,96.

5. “Loaded: The Story of a Ghost” - първия графичен роман от номинирания за Грами композитор Марк Бетсън – $49,95

6. Camo Mace pepper guns - $120

7. Narrative Clip - мини камера и приложение – $279

8. Rouge Maple - био кленов сироп – $280

9. Slow Watch – швейцарски часовник – $290

10. HEADSPACE - безплатно ползване за цял живот на мобилно приложение за спорт и релаксация на стойност $500

11. EPIC PET HEALTH – едногодишна доставка на електролитни добавки за домашни любимци – $1571,98

12. 5 нощувки в KOLOA LANDING RESORT на Хавайските острови - $2000

13. Процедура “O-Shot” на стойност $2700

14. STEAMIST - домашна SPA система – $2560

15. Почивка в курорт IMANTA’S OCEAN CASA в Мексико – $3300

16. KRYSTAL KLEAR WATER – домашна система за филтриране на водата – $4895

17. Процедура от IDEAL IMAGE – $5000

18. Храна за домашни любимци от Ellen DeGeneres’ Halo Spot’s Stew - $6100

19. Екскурзия с влака “Rocky Mountaineer train” от Ванкувър до Алберта през канадските планини- $6850

20. Ваканция в Лас Вегас – $9000

21. Пътешествие в Япония с WALK JAPAN – обявена от National National Geographic за една от 200-тате най-добри туристически фирми – $15000

22. Процедура за присаждане на коса  от  ARTAS Robotic Hair Transplant System на стойност $16000

23. Опаковки на стойност $15 от WRAG WRAP 

24. Био шампоан за домашни любимци от SIMON’S HAPPY PET – $15

25. Опаковка от 6 броя презервативи на NAKED LUXURY CONDOMS – $20

26. Блутут дистанционно за селфи съвместимо с продуктите на  APPLE от HISY – $24.99

27. Бутилка водка от AVIV 613 VODKA – $30

28. Органично сладко от ябълки – BEE FREE HONE – $39

29. Чай от Австралия, проезведен от BLOSSOM BLENDS - $49,95

30. Отстъпка от $50 при наемането на режисьора Чарълз Ван Лоулкс

31. Сервиз от SLIMWARE – $59

32. CANNONBALL WINES – $60

33. Домашно приготвени сладки и карамел от BETTY JANE CANDIES – $69,75

34. Комплект свещи, които могат да се употребяват като парфюм или топло масажно олио от OBJECTS WITH PURPOSE – $70

35. Шампоан и балсам за коне – MANE’N TAIL – $95,35

36. Козметични продукти от M3K BEAUTY – $100

37. Био продукти за гримиране от DIANE CAPT – $105

38. Гривна ACTIVITY TRACKER от POLAR LOOP – $109.95

39. Сешоар Go Pro – COOLWAY – $120

40. Зимни аксесоари от CHERRYT KNIT & CO – $158

41. Продукти  от HOOKAHZZ E-CIGARETTES AND E-LIQUIDS на стойност $162

42. Комплект ножове от R.MURPHY KNIVES – $185

43. Кожен калъф за iPhone 5 от VETVIK – $230

44. Кожена чанта от JITSEU – $279

45. Органични продукти за коса , тяло и лице на ACURE – $300

46. Гривна на JAN LEWIS – $400

47. Домашно посещение и консултация с HEATHER LOUNSBURY – специалист по акупунктура и хранителни добавки на стойност $500

48. Билети за цирк LE PETIT CIRQUE – $575

49. Луксозни обувки от MAX MARTIN – $750

50. 10 индивидуални тренировки от HUNTLEY DRIVE FITNESS – $850

51. Сертификат на стойност $5000 за покупка на картини и инсталиране от GIZARA ARTS

Източник:  http://www.businessinsider.com/

The post OSKAR SWAG BAG-НАЙ-ЖЕЛАНАТА РЕКЛАМНА ЧАНТА ЗА 2014 г . appeared first on www.swagbag.eu.