GREAT SUCCESS FOR THE SWAG BAGS WE CREATED FOR EVENTEX CONFERENCE 2014
This year EVENTEX CONFERENCE 2014 was held on 20.02.2014 in the Inter Expo Center, Sofia. More than 250 event management professionals attended the event. Therefore we decided to announce our new initiative exactly on this venue, where our target audience was gathered.
Every attendee of the EVENTEX CONFERENCE 2014 received a swag bag with the logo of the event and our website picted on it. A special small gift was included among the other advertising materials of the sponsors.
We have chosen the bags to be in the same color as the logo of EVENTEX CONFERENCE 2014, which added an extra emotional effect to the entire event`s atmosphere. The logo was printed by digital transfer in order to achieve perfect quality in the gradation of colors.
We didn’t hesitate about the advertising gift idea for the Eventex swag bag. It was a wooden 3D puzzle packed in a 100 % cotton bag. The branding turned it into an unique advertising gift, which amused the attendees and at the same time expressed our main idea to make people talk about the event long after it had finished. The bag was branded with our slogan “EVENT SWAG BAG – CREATE MOMENTUM EFFECT – SWAGBAG.EU” and we put the wooden cube of the puzzle in a cartoon package, which can serve as a business card with our contact information.
With our swag bag, the wall of fame on the event`s venue and the interesting presentations and small surprises from the organizers, the Momentum effect was easily achieved.
Everybody, who received a swag bag reacted positively and with curiosity about its contents. During the breaks we saw people playing with our puzzle. Photos on the wall of fame with our Eventex Swag Bags were posted in various social media.
As sponsors of the event, through our Swag bags we succeed in:
- promoting our new product and enhancig positive attitude to our Swag bag brand among the audience most attractive to us;
- increasing the traffic on our website during the event time frame and afterwards;
- provoking follow-up inquiries from potential customers.
Therefore, we would like to express once again our gratitude to WEB&EVENTS for entrusting the creation of the Eventex Swag Bags to us.
